Unpacking the Challenges and Costs of Size Inclusivity in Apparel

At D&J, we believe in creating fashion that fits all body types, but we also understand the complexities and challenges behind size inclusivity. Here’s a comprehensive look at why size inclusivity isn’t always straightforward and how we approach it.

The Origins of Standardized Sizing

Standardized sizing was developed to help consumers choose the right fit, but it has always been imperfect. Originally based on average measurements, it often fails to accommodate diverse body shapes, leading to issues in fit and comfort.

The Challenges of Inclusive Sizing

1. Waste and Environmental Impact: Producing a wide range of sizes without historical sales data can result in significant waste. Unsold garments contribute to deadstock, which is neither economically nor environmentally sustainable.
2. Increased Costs: Developing patterns for extended sizes requires significant investment. Brands often face financial challenges in creating plus-size and petite ranges, impacting the overall quality of these products.